Easy Social Media Content Ideas
Feeling stuck on what to post?
If you run a small business, you’ve probably stared at a blank screen wondering “What on earth should I post today?” Don’t worry, you’re not alone. As a Bristol social media manager, I see this happen all the time.
The good news is you don’t need to reinvent the wheel every time. Here are 10 easy social media content ideas you can use whenever inspiration runs dry:
1. Behind-the-Scenes Sneak Peek
People love seeing the real human side of your business, and people are nosy - Show your workspace, packaging orders, or prepping for a client project.
Example: A Bristol florist sharing the early morning flower market run.
2. Share Your Expertise
Post a quick tip, tutorial, or “did you know?” that helps your audience. These position you as the go-to in your industry.
Example: A local café posting “3 tips for making the perfect flat white at home.”
3. Customer Testimonials & Reviews
Turn kind words into content. Create a graphic or reel featuring a happy client review. Social proof builds trust fast.
4. A Day in the Life
Document your routine. Whether you’re at a shoot, meeting clients, or editing from your desk, these posts make your brand relatable.
5. Before & After Transformations
Perfect for photographers, designers, hairdressers, or anyone with visual results. A side-by-side shows instant value.
6. FAQs You Always Get Asked
Think about the questions clients email or DM you most often. Each one could be a simple post or reel.
7. Share Your Story
Why did you start your business? What keeps you motivated? Audiences connect with stories more than sales pitches.
8. Quick Wins or Mini Tutorials
Keep it practical and snappy. Show how to style a product, how to plan a reel, or even a 3-step skincare tip.
9. Celebrate Wins & Milestones
From hitting 500, 1,000 or more followers, opening a new shop in Bristol, collaborating with another business or sharing the business journey. Your audience loves cheering you on.
10. Seasonal or Local Content
Tap into what’s happening around you - Bristol festivals, bank holidays, or seasonal themes like Christmas prep.
Final Thoughts
You don’t need to overthink social media. Next time you’re stuck, come back to this list and pick one of these easy Instagram content ideas for small businesses.
And if you’d rather hand social media over completely, I offer social media management in Bristol so you can get back to running your business while I take care of the content!